Company News

On being newsworthy and notable

Publicity is an important way for companies to get their service or product in front of potential customers. There are several ways to publicize your business, such as:

• Press releases
• Tabloid journalism
• Public announcements

While these activities can help you extend the reach of your brand, they are not necessarily newsworthy or notable. So what does it take to take your company marketing to the next level? You product or service would have to be a significantly covered topic in a reliable source like a newspaper article, magazine, or a TV segment.

These types of sources are regarded as secondary, meaning they're coming from outside your company. One article probably won't make your business notable, but a series of articles might. It's in your company's best interest to promote your brand. If you can do it for free by producing newsworthy material, you'll already be ahead of the game when it comes to promoting your business.

An added benefit? A lot of news agencies republish their stories online. This could very well make your business that much more visible online and lead to even more revenue down the road.